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Showing posts with the label Content

How can we make something go viral?

    How can we make something go viral? There’s no guaranteed formula.  But no matter the industry, you can increase your chances if your content  Presents a unique story, idea, or dataset  In a way that directly addresses a pain point or creates an emotional response in your core audience and  In an engaging format.  And that’s not enough. You have to promote the heck out of it. For more information, check out our content marketing page. --- Answered by: Beth Simonds

What are we doing about voice search?

  What are we doing about voice search? Keyword research is more important now than ever. Specifically, in regard to capturing Google Home answers.  Google provides most of its voice answers from the featured snippet (i.e., answer box) at the top of search results. For more information, check out our content marketing page. --- Answered by: Paul Clemmer

What’s our goal? Why are we doing this?

  What’s our goal?  Why are we doing this? The goals of content marketing are simple: you build your brand awareness by personalizing your brand; you establish yourself as a thought leader in your industry; and you increase traffic to your website with each post by using SEO friendly keywords. For more information, check out our content marketing page. --- Answered by: Beth Simonds

How much is it going to cost?

  How much is it going to cost? Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company.  The reality is that marketers often expect to pay way more than creators charge for various content assets. For more information, check out our content marketing page. --- Answered by: Beth Simonds

How can I use content marketing to increase brand presence in the most efficient way?

  How can I use content marketing to increase brand presence in the most efficient way? First, make sure you’re inserting your brand into a conversation that’s relevant to both your offering and your audience. Missing that foundational mark is the content equivalent of getting on the wrong flight. Secondly, once you’ve identified your broad opportunity, do your homework – find the optimal intersection between conversation volume and conversation saturation. The goal is to tackle the topic(s) that are unexplored enough for you to own that still attract enough eyeballs to drive your bottom line. For more information, check out our content marketing page. --- Answered by: Beth Simonds

How can content marketing help address our target audiences throughout the customer purchase journey?

  How can content marketing help address our target audiences throughout the customer purchase journey? That question gets at the heart of how content should be used.  Content should address the motivations and needs of the customer at various points of their process, so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. For more information, check out our content marketing page. --- Answered by: Beth Simonds

Why would I want to educate my customers and help my competition?

  Why would I want to educate my customers and help my competition? Loyalty, building a long-term relationship, and customer retention are three key components …  Consumers today are over saturated with many businesses providing the same product or service.  By educating customers, they will make informed decisions and look to you as the subject matter expert. For more information, check out our content marketing page. --- Answered by: Beth Simonds

Does content marketing work?

    Does content marketing work? What does it mean that your content marketing is “working?”  In general, this means it’s supporting your marketing and business goals.  Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. For more information, check out our content marketing page. --- Answered by: Beth Simonds

What is content marketing?

What is content marketing? When you create content with the intention of attracting and engaging prospective customers, you're engaged in content marketing!  The content you create can be articles, blog posts, case studies, custom magazines, mail newsletters, micro-sites, webinars, videos, and much, much more.  For more information, check out our content marketing page. --- Answered by: Beth Simonds