Catanich Internet Marketing

  What are the social media platform used for SEO ? Facebook, Instagram, Twitter, LinkedIn are some important platform which is used for online promotion. ---  Answered by:  James Catanich

  How often should you perform a link audit? A link audit may be a tedious and complicated process. If you have just started on building links, you can do an audit quite often. But a complete link audit should be done approximately once a year. ---  Answered by:  James Catanich

  What is robots.txt file? Robots.txt is a text file. It is through this file. It gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain. ---  Answered by:  James Catanich

  What is 301 redirect? It is a method by which the user is redirected to new page url to old page url. It is a permanent redirect, and it is also useful in directing link juice to new url from old url. ---  Answered by:  James Catanich

  How will you cross-check whether your SEO campaign is working or not? In order to check whether your SEO campaign is working or not, the first approach is to check the website’s statistics, which tells you about the origin of the traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not. ---  Answered by:  James Catanich

  What does the term LSI means? LSI stands for Latent Semantic Indexing . This technique is established to obtain the data by relating the word to its closest counterparts or its similar context. For example, if you are searching for something with a keyword "CAR" it will show all the related things like classic cars, car auctions, Bentley car, car race, etc. ---  Answered by:  James Catanich

  What are the differences between SEO and SEM? SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. SEO is optimizing the site to increase the organic ranking of a site. ---  Answered by:  James Catanich

  What is considered as more significant; creating content or building backlinks? Both are necessary for creating quality content is equally important to building backlinks. Although link building is useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking. ---  Answered by:  James Catanich

  Why is a website's Title Tag so valuable in SEO? Title tags are essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will notify the user, what is there in the page. ---  Answered by:  James Catanich

  What is the difference between Page Rank and SERPs? Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website. SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute. ---  Answered by:  James Catanich

  What is the difference between ‘nofollow’ and ‘dofollow’ link? Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm. ---  Answered by:  James Catanich

  What are some famous Black Hat SEO techniques that were used? 1.Link Farming 2.Hidden text, etc. 3.Gateway or Doorway pages 4.Cloaking 5.Keyword Stuffing ---  Answered by:  James Catanich

  What does Black Hat SEO mean? In order to get a high ranking in SEO search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO. ---  Answered by:  James Catanich

  What is a Google Sandbox? The Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter to put some restrictions on rankings for new websites. ---  Answered by:  James Catanich

  What is the characters limits in a Meta Description tag? Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. ---  Answered by:  James Catanich

  How many types of Meta Tags are there in SEO? There are mainly eight types of Meta tags in SEO. 1. Title tag 2. Meta description 3. Canonical tag 4. Alternative text tag 5. Robots meta tag 6. Open graph meta tags and Twitter cards 7. Header tags 8. Responsive design meta tag ---  Answered by:  James Catanich

  What do you mean by Cloaking? Cloaking is a deceptive way of optimizing your website for search. In this technique, different content will be shown to the search engine crawler than what is presented to the end users. ---  Answered by:  James Catanich

  What are some SEO blogs that help you to enhance your content marketing strategies ? 1. Google Webmaster Central 2 Search Engine Land 3. SEOSmarty 4. MOZ 5. Search Engine Journal 6. BacklinkO 7. Ubersuggests 8. BruceClay ---  Answered by:  James Catanich

  What is keyword stemming? The process of finding out new keywords from the root keyword from the search query is referred to as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword. ---  Answered by:  James Catanich

  What does it mean if nothing appears while searching for the domain? On searching for your domain and if nothing appears, then there are three possibilities. 1.Maybe the site has been banned by search engines 2.Maybe its not index yet by search engines 3.Some canonical issues ---  Answered by:  James Catanich

  What are Spiders, Robots, and Crawlers Spiders, robot and crawler, they are all the same and referred by different names. It is a software program that follows or "Crawls" various links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes. ---  Answered by:  James Catanich

  Explain body content relevance Whenever there is a text that does not have images on the web page is referred to as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine. ---  Answered by:  James Catanich

  What is the main purpose of using keyword in SEO? A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match. ---  Answered by:  James Catanich

  What is Cross-linking? What is the function of Crosslinking? 1.Cross-linking is the process of linking one site to another site. 2.It provides users with reference sites that contain the content related to the search. 3.The 2 websites cross-linking do not be owned by the same person. 4.In other words, cross-linking is a barter wherein I link to you, and you link to me. 5.It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to site A. In a 3-way link, site A links to site B, site B links to site C and site C links to site A. ---  Answered by:  James Catanich

  What is a Googlebot? To index and update a webpage Google uses the Googlebot (Web Spider) or a software program. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage. ---  Answered by:  James Catanich

  What are outbound Links? The outbound links are Links, from your website to another webpage or website. ---  Answered by:  James Catanich

  What is a backlink? The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link. ---  Answered by:  James Catanich

  What are the SEO tools do you use? The SEO tools that I use are Google analytic, Keyword Planner, Alexa, Moz, open site explorer, Google Search Console, Uberselect. ---  Answered by:  James Catanich

  What is a backlink? Any incoming links to a website or web page are known as backlinks. High-quality backlinks help the web pages to rank up and have better visibility on the search engines. ---  Answered by:  James Catanich

  What On-Page SEO? On- page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.  On- page refers to both the content and HTML source code of a page that can be optimized, as opposed to off- page SEO which refers to links and other external signals. The 2020 On-Page SEO Header essentials  Title Tag Meta Description Headlines Header Tags Image Optimization For a more detailed list of the current year's SEO Elements you will need to consider can be found at Google's 200 Ranking Factors - A must read each year if you want to keep up with the new SEO trends. --- Answered by: JamesCatanich

  How do I start my SEO strategy? What have you done thus far? If the answer is nothing, you're going to want to use one of the SEO Audit tools to run a basic site audit. This will allow you to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds.  Google's Search Console also has a great "Crawl Errors" tool, in addition to other tools that help you diagnose your site's speed and usability. Once your current pages are in order, get cracking on keyword research, and start putting out some content! However, if you have for years conducted SEO on your site and it's not cutting it, then you really should get a professional Site Audit done on your site.  This usually will consist of a 60 page report, take ~ one month to complete, and cost ~$3,500US.  The difference between using an off-the-shelf Audit tool and a formal Site Audit is the detail in what is wrong: like site navigation issues...

  What does SEO stand for? SEO stands for Search Engine Optimization .  You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page. For more information, check out our  search optimization  page. --- Answered by: James Catanich