Why won’t people come to our content? The short answer is that people in charge lacked a basic understanding of SEO. A slightly longer answer is they didn’t do link building and outreach, or perhaps they didn’t produce content that was “link worthy” in the first place. Imagine a restaurant would open in the middle of the desert. Would you go? Even if you knew it existed, you would probably not go – unless that restaurant had unique food (value) to offer you. If you want people to come to your content, you need to: Create unique content that they can’t get anywhere else. If you’re just getting started, make sure you start with a WOW factor – for example, invite an influencer to write a guest post or interview a key figure in your industry. That will help you get initial traction. Invite them to come – Make sure you target the right audience that needs/wants your content and let them know the content is there, be it through social media, newsletters, SEM, or any other re...
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