Catanich Internet Marketing

  What are the social media platform used for SEO ? Facebook, Instagram, Twitter, LinkedIn are some important platform which is used for online promotion. ---  Answered by:  James Catanich

  How often should you perform a link audit? A link audit may be a tedious and complicated process. If you have just started on building links, you can do an audit quite often. But a complete link audit should be done approximately once a year. ---  Answered by:  James Catanich

  What is robots.txt file? Robots.txt is a text file. It is through this file. It gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain. ---  Answered by:  James Catanich

  What is 301 redirect? It is a method by which the user is redirected to new page url to old page url. It is a permanent redirect, and it is also useful in directing link juice to new url from old url. ---  Answered by:  James Catanich

  How will you cross-check whether your SEO campaign is working or not? In order to check whether your SEO campaign is working or not, the first approach is to check the website’s statistics, which tells you about the origin of the traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not. ---  Answered by:  James Catanich

  What does the term LSI means? LSI stands for Latent Semantic Indexing . This technique is established to obtain the data by relating the word to its closest counterparts or its similar context. For example, if you are searching for something with a keyword "CAR" it will show all the related things like classic cars, car auctions, Bentley car, car race, etc. ---  Answered by:  James Catanich

  What are the differences between SEO and SEM? SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. SEO is optimizing the site to increase the organic ranking of a site. ---  Answered by:  James Catanich

  What is considered as more significant; creating content or building backlinks? Both are necessary for creating quality content is equally important to building backlinks. Although link building is useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking. ---  Answered by:  James Catanich

  Why is a website's Title Tag so valuable in SEO? Title tags are essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will notify the user, what is there in the page. ---  Answered by:  James Catanich

  What is the difference between Page Rank and SERPs? Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website. SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute. ---  Answered by:  James Catanich

  What is the difference between ‘nofollow’ and ‘dofollow’ link? Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm. ---  Answered by:  James Catanich

  What are some famous Black Hat SEO techniques that were used? 1.Link Farming 2.Hidden text, etc. 3.Gateway or Doorway pages 4.Cloaking 5.Keyword Stuffing ---  Answered by:  James Catanich

  What does Black Hat SEO mean? In order to get a high ranking in SEO search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO. ---  Answered by:  James Catanich

  What is a Google Sandbox? The Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter to put some restrictions on rankings for new websites. ---  Answered by:  James Catanich

  What is the characters limits in a Meta Description tag? Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. ---  Answered by:  James Catanich

  How many types of Meta Tags are there in SEO? There are mainly eight types of Meta tags in SEO. 1. Title tag 2. Meta description 3. Canonical tag 4. Alternative text tag 5. Robots meta tag 6. Open graph meta tags and Twitter cards 7. Header tags 8. Responsive design meta tag ---  Answered by:  James Catanich

  What do you mean by Cloaking? Cloaking is a deceptive way of optimizing your website for search. In this technique, different content will be shown to the search engine crawler than what is presented to the end users. ---  Answered by:  James Catanich

  What are some SEO blogs that help you to enhance your content marketing strategies ? 1. Google Webmaster Central 2 Search Engine Land 3. SEOSmarty 4. MOZ 5. Search Engine Journal 6. BacklinkO 7. Ubersuggests 8. BruceClay ---  Answered by:  James Catanich

  What is keyword stemming? The process of finding out new keywords from the root keyword from the search query is referred to as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword. ---  Answered by:  James Catanich

  What does it mean if nothing appears while searching for the domain? On searching for your domain and if nothing appears, then there are three possibilities. 1.Maybe the site has been banned by search engines 2.Maybe its not index yet by search engines 3.Some canonical issues ---  Answered by:  James Catanich

  What are Spiders, Robots, and Crawlers Spiders, robot and crawler, they are all the same and referred by different names. It is a software program that follows or "Crawls" various links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes. ---  Answered by:  James Catanich

  Explain body content relevance Whenever there is a text that does not have images on the web page is referred to as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine. ---  Answered by:  James Catanich

  What is the main purpose of using keyword in SEO? A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match. ---  Answered by:  James Catanich

  What is Cross-linking? What is the function of Crosslinking? 1.Cross-linking is the process of linking one site to another site. 2.It provides users with reference sites that contain the content related to the search. 3.The 2 websites cross-linking do not be owned by the same person. 4.In other words, cross-linking is a barter wherein I link to you, and you link to me. 5.It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to site A. In a 3-way link, site A links to site B, site B links to site C and site C links to site A. ---  Answered by:  James Catanich

  What is a Googlebot? To index and update a webpage Google uses the Googlebot (Web Spider) or a software program. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage. ---  Answered by:  James Catanich

  What are outbound Links? The outbound links are Links, from your website to another webpage or website. ---  Answered by:  James Catanich

  What is a backlink? The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link. ---  Answered by:  James Catanich

  What are the SEO tools do you use? The SEO tools that I use are Google analytic, Keyword Planner, Alexa, Moz, open site explorer, Google Search Console, Uberselect. ---  Answered by:  James Catanich

  What is a backlink? Any incoming links to a website or web page are known as backlinks. High-quality backlinks help the web pages to rank up and have better visibility on the search engines. ---  Answered by:  James Catanich

  What On-Page SEO? On- page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.  On- page refers to both the content and HTML source code of a page that can be optimized, as opposed to off- page SEO which refers to links and other external signals. The 2020 On-Page SEO Header essentials  Title Tag Meta Description Headlines Header Tags Image Optimization For a more detailed list of the current year's SEO Elements you will need to consider can be found at Google's 200 Ranking Factors - A must read each year if you want to keep up with the new SEO trends. --- Answered by: JamesCatanich

  How do I start my SEO strategy? What have you done thus far? If the answer is nothing, you're going to want to use one of the SEO Audit tools to run a basic site audit. This will allow you to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds.  Google's Search Console also has a great "Crawl Errors" tool, in addition to other tools that help you diagnose your site's speed and usability. Once your current pages are in order, get cracking on keyword research, and start putting out some content! However, if you have for years conducted SEO on your site and it's not cutting it, then you really should get a professional Site Audit done on your site.  This usually will consist of a 60 page report, take ~ one month to complete, and cost ~$3,500US.  The difference between using an off-the-shelf Audit tool and a formal Site Audit is the detail in what is wrong: like site navigation issues

  What does SEO stand for? SEO stands for Search Engine Optimization .  You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page. For more information, check out our  search optimization  page. --- Answered by: James Catanich

What does Local Search Relevance mean? Relevance refers to how well a local listing matches what someone is searching for.  Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches. Making sure you select the right category is the #1 reason a GMB listing shows up incorrectly. For more information, check out our  search optimization  page. --- Answered by: James Catanich

How does Google determines local rankings? Local results are based primarily on: Relevance Distance Prominence These factors are combined to help find the best match for your local search.  For more information, check out our search optimization  page. --- Answered by: James Catanich

  What does Local Search Prominence mean? According to Google, prominence is based on information that Google has about a business from across the web (like websites, links, articles, and directories).  Google review count and score are also factored into local search ranking.  The more reviews and positive ratings you have, the higher probably it will improve a business's local ranking.  Your position in web results is also a factor, so SEO best practices also apply to local search optimization. For more information, check out our  search optimization  page. --- Answered by: James Catanich

  What does Local Search Distance mean? It means how far is each potential search result from the location term used in a search?  If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location. Think of it as where you are standing.  When you do a mobile search for ~ Starbucks, you will get the nearest three Starbucks based on the "crow-flies" distance. Or, do a search for "dentist near me".  You will again get the nearest three dentists.  However, drive east 4 miles, and do the same search again.  You will see that you get a different set of three dentists. For more information, check out our  search optimization  page. --- Answered by: James Catanich

  Is there a difference between B2C and B2B content marketing? Yes and no. The purpose of each is the same, but since the audience is different, your content will also vary.  B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will of course be more business-oriented.  B2C content, on the other hand, is usually more conversational, and the topics have a little more free range. For more information, check out our content marketing page. --- Answered by: Paul Clemer

How can content marketing make me into an industry thought leader? There’s a lot of talk about the importance of becoming a thought leader – and with good reason.  Getting you known as an expert in your field is exactly what content marketing is meant to do.  It’s what creates the sense of trust in consumers, which allows them to feel comfortable making a purchase from you.  By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How do I make my content engaging? The answer to this question depends a lot on your particular audience.  What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging.  Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond.  The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore. For more information, check out our content marketing page. --- Answered by: Carl Jenkins

How important are keywords in content marketing? Despite the constant changes to Google’s algorithm, keywords are still important in content creation.  While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Just remember that your priority is always to write for humans, not search engines. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  Do I need an editorial calendar? Some businesses swear by them, other not so much. How important an editorial calendar is depends on your individual strategy.  However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content. For more information, check out our content marketing page. --- Answered by: Beth Simonds

 Is guest blogging part of a content marketing strategy?   Yes! Content creation is content creation, whether it’ll appear on your site or someone else’s.  Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you want to create valuable information that will help consumers. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How important is it to share my content on social media?   It’s not important – it’s essential!!! Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility.  In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! It’s that vital. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How often should I post fresh content on my site?   There is still a lot of debate surrounding this question – every industry and every demographic sees different content consumption patterns. But in general, fresh content should be posted no less often than twice a week.  As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website.  It’s just a matter of deciding how much time and effort you can devote to creating content. Google is known to give more prominence to websites that update their data on a frequent basis. For more information, check out our content marketing page. --- Answered by: Paul Clemmer

  Do I need to constantly create new content? Yes and no.  Content creation does need to be ongoing, but there are ways to streamline and simplify the process. One of the easiest and most effective ways of doing so is to repurpose content.  This entails creating content in one form, and then reworking it several times in order to utilize that same information in other forms, as well.  For example, you might write an ebook about an important topic in your industry. Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts.  Next, you could create an infographic illustrating the statistics mentioned in the ebook. And finally, you could give a webinar discussing the content in that ebook.  Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What are the steps to developing a content marketing strategy?   First, determine who your target audience is. Develop a customer persona to whom your content should speak.  Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating.  Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic.  And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How should I get started with content marketing?   Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first.  Without a clear plan in place, all the time you put into developing content is wasted. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What qualifies as content?   When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest and most effective means of content marketing available.  But they aren’t the only forms of content that can be employed in a content marketing strategy.  Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What is content marketing exactly?   Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first.  The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. For more information, check out our content marketing page. --- Answered by: Beth Simonds

Should I use AMP technology? I have a B2B business would it be wise to roll AMP on my solution pages?  Should I just implement AMP on my content heavy pages like the resource pages?   You need to first understand how your customers visit your site.  AMP is almost a certainty, UNLESS you have a very low percentage of mobile visitors. It’s unusual, but some verticals work out that way. RFP-heavy businesses or government contract businesses work out this way. Google Analytics is a great tool to learn this. Once you know these numbers (if you don’t know your numbers, you don’t know your business), you can put the work into AMP. For more information, check out our content marketing page. --- Answered by: Paul Clemmer