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Showing posts with the label FAQ

What does Local Search Relevance mean?

What does Local Search Relevance mean?Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.Making sure you select the right category is the #1 reason a GMB listing shows up incorrectly.For more information, check out our search optimization page.---Answered by: James Catanich

How does Google determines local rankings

How does Google determines local rankings?Local results are based primarily on:RelevanceDistanceProminenceThese factors are combined to help find the best match for your local search. For more information, check out our search optimization page.---Answered by: James Catanich

What does Local Search Prominence mean?

What does Local Search Prominence mean?According to Google, prominence is based on information that Google has about a business from across the web (like websites, links, articles, and directories). Google review count and score are also factored into local search ranking.  The more reviews and positive ratings you have, the higher probably it will improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.For more information, check out our search optimization page.---Answered by: James Catanich

What does Local Search Distance mean?

What does Local Search Distance mean?It means how far is each potential search result from the location term used in a search? If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location.Think of it as where you are standing.  When you do a mobile search for ~ Starbucks, you will get the nearest three Starbucks based on the "crow-flies" distance.Or, do a search for "dentist near me".  You will again get the nearest three dentists.  However, drive east 4 miles, and do the same search again.  You will see that you get a different set of three dentists.For more information, check out our search optimization page.---Answered by: James Catanich

Is there a difference between B2C and B2B content marketing?

Is there a difference between B2C and B2B content marketing?Yes and no.The purpose of each is the same, but since the audience is different, your content will also vary. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will of course be more business-oriented. B2C content, on the other hand, is usually more conversational, and the topics have a little more free range.For more information, check out our content marketing page.---Answered by: Paul Clemer

How can content marketing make me into an industry thought leader?

How can content marketing make me into an industry thought leader?There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Getting you known as an expert in your field is exactly what content marketing is meant to do. It’s what creates the sense of trust in consumers, which allows them to feel comfortable making a purchase from you. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time.For more information, check out our content marketing page.---Answered by: Beth Simonds

How do I make my content engaging?

How do I make my content engaging?The answer to this question depends a lot on your particular audience. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond. The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore.For more information, check out our content marketing page.---Answered by: Carl Jenkins

How important are keywords in content marketing?

How important are keywords in content marketing?Despite the constant changes to Google’s algorithm, keywords are still important in content creation. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Just remember that your priority is always to write for humans, not search engines.For more information, check out our content marketing page.---Answered by: Beth Simonds

Do I need an editorial calendar?

Do I need an editorial calendar?Some businesses swear by them, other not so much. How important an editorial calendar is depends on your individual strategy. However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content.For more information, check out our content marketing page.---Answered by: Beth Simonds

Is guest blogging part of a content marketing strategy?

 Is guest blogging part of a content marketing strategy?Yes! Content creation is content creation, whether it’ll appear on your site or someone else’s. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you want to create valuable information that will help consumers.For more information, check out our content marketing page.---Answered by: Beth Simonds

How important is it to share my content on social media?

How important is it to share my content on social media?It’s not important – it’s essential!!!Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! It’s that vital.For more information, check out our content marketing page.---Answered by: Beth Simonds

How often should I post fresh content on my site?

How often should I post fresh content on my site?There is still a lot of debate surrounding this question – every industry and every demographic sees different content consumption patterns. But in general, fresh content should be posted no less often than twice a week. As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website. It’s just a matter of deciding how much time and effort you can devote to creating content. Google is known to give more prominence to websites that update their data on a frequent basis.For more information, check out our content marketing page.---Answered by: Paul Clemmer

Do I need to constantly create new content?

Do I need to constantly create new content?Yes and no. Content creation does need to be ongoing, but there are ways to streamline and simplify the process. One of the easiest and most effective ways of doing so is to repurpose content. This entails creating content in one form, and then reworking it several times in order to utilize that same information in other forms, as well. For example, you might write an ebook about an important topic in your industry. Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts. Next, you could create an infographic illustrating the statistics mentioned in the ebook. And finally, you could give a webinar discussing the content in that ebook. Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content.For more information, check out our content marketing page.---Answered by: Beth Simonds

What are the steps to developing a content marketing strategy?

What are the steps to developing a content marketing strategy?First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.For more information, check out our content marketing page.---Answered by: Beth Simonds

How should I get started with content marketing?

How should I get started with content marketing?Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first. Without a clear plan in place, all the time you put into developing content is wasted.For more information, check out our content marketing page.---Answered by: Beth Simonds

What qualifies as content?

What qualifies as content?When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest and most effective means of content marketing available. But they aren’t the only forms of content that can be employed in a content marketing strategy. Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on.For more information, check out our content marketing page.---Answered by: Beth Simonds

What is content marketing exactly?

What is content marketing exactly?Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.For more information, check out our content marketing page.---Answered by: Beth Simonds

Should I just implement AMP on my content heavy pages like the resource pages?

Should I use AMP technology?I have a B2B business would it be wise to roll AMP on my solution pages? Should I just implement AMP on my content heavy pages like the resource pages?You need to first understand how your customers visit your site.  AMP is almost a certainty, UNLESS you have a very low percentage of mobile visitors. It’s unusual, but some verticals work out that way. RFP-heavy businesses or government contract businesses work out this way.Google Analytics is a great tool to learn this.Once you know these numbers (if you don’t know your numbers, you don’t know your business), you can put the work into AMP.For more information, check out our content marketing page.---Answered by: Paul Clemmer

Is Content Marketing the Same as Social Media Marketing?

Is Content Marketing the Same as Social Media Marketing?These two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies. This synthesis helps brands ensure that they’re optimizing their marketing efforts.While content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram. Many social media marketers build their editorial calendars around sharing links to content that their brands have created, as this practice can drive views and value.For more information, check out our content marketing page.---Answered by: Beth Simonds

What’s the Most Common Content Marketing Mistake?

What’s the Most Common Content Marketing Mistake?For most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing. Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.To develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience. Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.For more information, check out our content marketing page.---Answered by: Carl Jones