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How do I start my SEO strategy?

 

How do I start my SEO strategy?

What have you done thus far? If the answer is nothing, you're going to want to use one of the SEO Audit tools to run a basic site audit. This will allow you to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds. 

Google's Search Console also has a great "Crawl Errors" tool, in addition to other tools that help you diagnose your site's speed and usability. Once your current pages are in order, get cracking on keyword research, and start putting out some content!

However, if you have for years conducted SEO on your site and it's not cutting it, then you really should get a professional Site Audit done on your site.  This usually will consist of a 60 page report, take ~ one month to complete, and cost ~$3,500US.  The difference between using an off-the-shelf Audit tool and a formal Site Audit is the detail in what is wrong: like site navigation issues, site speed issues, WordPress release, WordPress Template, and WordPress Plug in compatibility and revision issues, etc.

No off the shelf tool addresses this, let alone, how to fix them.  For more detail check out our Site Health or Site Audit section.

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 Answered by: James Catanich

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