Why won’t people come to our content?
The short answer is that people in charge lacked a basic understanding of SEO.
A slightly longer answer is they didn’t do link building and outreach, or perhaps they didn’t produce content that was “link worthy” in the first place.
Imagine a restaurant would open in the middle of the desert. Would you go? Even if you knew it existed, you would probably not go – unless that restaurant had unique food (value) to offer you.
If you want people to come to your content, you need to:
- Create unique content that they can’t get anywhere else. If you’re just getting started, make sure you start with a WOW factor – for example, invite an influencer to write a guest post or interview a key figure in your industry. That will help you get initial traction.
- Invite them to come – Make sure you target the right audience that needs/wants your content and let them know the content is there, be it through social media, newsletters, SEM, or any other relevant channel. Don’t be spammy or salesy, just conversational and friendly.
- Be consistent with your content – Make sure to always have fresh content delivered so that your readers have a reason to come back.
- Encourage them to share your content so that others can learn about it and to help your content earn organic reach.
For more information, check out our content marketing page.
Answered by: Beth Simonds