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What is content marketing exactly?

 

What is content marketing exactly?

What is content marketing exactly?

 Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. 

The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.

For more information, check out our content marketing page.

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Answered by: Beth Simonds


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