Catanich Internet Marketing

  How many buyer personas do we need? Depending on your business, you could have as few as one or two personas, or as many as 10 or 20.  But if you’re new to personas, start small! You can always develop more personas later if needed. For more information, check out our content marketing page. --- Answered by: Beth Simonds

    How can we make something go viral? There’s no guaranteed formula.  But no matter the industry, you can increase your chances if your content  Presents a unique story, idea, or dataset  In a way that directly addresses a pain point or creates an emotional response in your core audience and  In an engaging format.  And that’s not enough. You have to promote the heck out of it. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What are we doing about voice search? Keyword research is more important now than ever. Specifically, in regard to capturing Google Home answers.  Google provides most of its voice answers from the featured snippet (i.e., answer box) at the top of search results. For more information, check out our content marketing page. --- Answered by: Paul Clemmer

  What’s our goal?  Why are we doing this? The goals of content marketing are simple: you build your brand awareness by personalizing your brand; you establish yourself as a thought leader in your industry; and you increase traffic to your website with each post by using SEO friendly keywords. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How much is it going to cost? Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company.  The reality is that marketers often expect to pay way more than creators charge for various content assets. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  Should I hire someone to do my SEO? Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn't actually know the modern rules of SEO.   Each of our SEO team members are considered experts with years of HTML, CSS and PHP coding experience to back up their SEO skill set. Without this experience, it is very difficult to get quality results you should expect from a vendor's SEO services. For more information, check out our search optimization  page. --- Answered by: Beth Simonds

  Do you follow the Google Webmaster Guidelines? Yes. All of our clients websites meet or exceed Google Webmaster Guidelines.  Our SEO Services are always White Hat SEO!  And after 20+ years, none of our clients have ever been penalized by Google. For more information, check out our  search optimization  page. --- Answered by: Beth Simonds