Catanich Internet Marketing

How important are keywords in content marketing? Despite the constant changes to Google’s algorithm, keywords are still important in content creation.  While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Just remember that your priority is always to write for humans, not search engines. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  Do I need an editorial calendar? Some businesses swear by them, other not so much. How important an editorial calendar is depends on your individual strategy.  However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content. For more information, check out our content marketing page. --- Answered by: Beth Simonds

 Is guest blogging part of a content marketing strategy?   Yes! Content creation is content creation, whether it’ll appear on your site or someone else’s.  Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you want to create valuable information that will help consumers. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How important is it to share my content on social media?   It’s not important – it’s essential!!! Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility.  In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! It’s that vital. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How often should I post fresh content on my site?   There is still a lot of debate surrounding this question – every industry and every demographic sees different content consumption patterns. But in general, fresh content should be posted no less often than twice a week.  As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website.  It’s just a matter of deciding how much time and effort you can devote to creating content. Google is known to give more prominence to websites that update their data on a frequent basis. For more information, check out our content marketing page. --- Answered by: Paul Clemmer

  Do I need to constantly create new content? Yes and no.  Content creation does need to be ongoing, but there are ways to streamline and simplify the process. One of the easiest and most effective ways of doing so is to repurpose content.  This entails creating content in one form, and then reworking it several times in order to utilize that same information in other forms, as well.  For example, you might write an ebook about an important topic in your industry. Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts.  Next, you could create an infographic illustrating the statistics mentioned in the ebook. And finally, you could give a webinar discussing the content in that ebook.  Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What are the steps to developing a content marketing strategy?   First, determine who your target audience is. Develop a customer persona to whom your content should speak.  Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating.  Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic.  And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is. For more information, check out our content marketing page. --- Answered by: Beth Simonds