Do I need an editorial calendar?

Do I need an editorial calendar?

Some businesses swear by them, other not so much. How important an editorial calendar is depends on your individual strategy.

However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content.

For more information, check out our content marketing page.

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Answered by: Beth Simonds

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