Do I need an editorial calendar?
Some businesses swear by them, other not so much. How important an editorial calendar is depends on your individual strategy.
However, even if you don’t maintain a full-blown, detailed editorial calendar,
you should at least plan out your content a month in advance, noting any
holidays or promotion dates you want to mark with special content.
For more information, check out our content marketing page.
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Answered
by: Beth Simonds
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