Catanich Internet Marketing

  What’s our goal?  Why are we doing this? The goals of content marketing are simple: you build your brand awareness by personalizing your brand; you establish yourself as a thought leader in your industry; and you increase traffic to your website with each post by using SEO friendly keywords. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How much is it going to cost? Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company.  The reality is that marketers often expect to pay way more than creators charge for various content assets. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  Should I hire someone to do my SEO? Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn't actually know the modern rules of SEO.   Each of our SEO team members are considered experts with years of HTML, CSS and PHP coding experience to back up their SEO skill set. Without this experience, it is very difficult to get quality results you should expect from a vendor's SEO services. For more information, check out our search optimization  page. --- Answered by: Beth Simonds

  Do you follow the Google Webmaster Guidelines? Yes. All of our clients websites meet or exceed Google Webmaster Guidelines.  Our SEO Services are always White Hat SEO!  And after 20+ years, none of our clients have ever been penalized by Google. For more information, check out our  search optimization  page. --- Answered by: Beth Simonds

  How can I use content marketing to increase brand presence in the most efficient way? First, make sure you’re inserting your brand into a conversation that’s relevant to both your offering and your audience. Missing that foundational mark is the content equivalent of getting on the wrong flight. Secondly, once you’ve identified your broad opportunity, do your homework – find the optimal intersection between conversation volume and conversation saturation. The goal is to tackle the topic(s) that are unexplored enough for you to own that still attract enough eyeballs to drive your bottom line. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How can content marketing help address our target audiences throughout the customer purchase journey? That question gets at the heart of how content should be used.  Content should address the motivations and needs of the customer at various points of their process, so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  Why would I want to educate my customers and help my competition? Loyalty, building a long-term relationship, and customer retention are three key components …  Consumers today are over saturated with many businesses providing the same product or service.  By educating customers, they will make informed decisions and look to you as the subject matter expert. For more information, check out our content marketing page. --- Answered by: Beth Simonds

    Does content marketing work? What does it mean that your content marketing is “working?”  In general, this means it’s supporting your marketing and business goals.  Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. For more information, check out our content marketing page. --- Answered by: Beth Simonds

What is content marketing? When you create content with the intention of attracting and engaging prospective customers, you're engaged in content marketing!  The content you create can be articles, blog posts, case studies, custom magazines, mail newsletters, micro-sites, webinars, videos, and much, much more.  For more information, check out our content marketing page. --- Answered by: Beth Simonds