How can I use content marketing to increase brand presence
in the most efficient way?
First, make sure you’re inserting your brand into a
conversation that’s relevant to both your offering and your audience. Missing
that foundational mark is the content equivalent of getting on the wrong
flight.
Secondly, once you’ve identified your broad opportunity, do
your homework – find the optimal intersection between conversation volume and
conversation saturation. The goal is to tackle the topic(s) that are unexplored
enough for you to own that still attract enough eyeballs to drive your bottom
line.
For
more information, check out our content marketing page.
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Answered
by: Beth Simonds
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