How can content marketing help address our target audiences throughout the customer purchase journey?

How can content marketing help address our target audiences throughout the customer purchase journey?

That question gets at the heart of how content should be used.

Content should address the motivations and needs of the customer at various points of their process, so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value.

For more information, check out our content marketing page.

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Answered by: Beth Simonds

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