How can content marketing help address our target audiences throughout the customer purchase journey?

How can content marketing help address our target audiences throughout the customer purchase journey?

That question gets at the heart of how content should be used.

Content should address the motivations and needs of the customer at various points of their process, so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value.

For more information, check out our content marketing page.

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Answered by: Beth Simonds

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What is content marketing exactly?

What is content marketing exactly? Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. For more information, check out our content marketing page. --- Answered by: Beth Simonds

What Analytics Conversion Attribution models are used?

What Analytics Conversion Attribution models are used? In the Multi-channel funnel (MCF) report their are separate metrics for attribution models First Interaction and Last Interaction, these include data for the direct channel. All other reports represent goal and transaction conversions according to the standard Last Non-Direct Click attribution model, ignoring data for the direct channel. For more information, check out web analytic page. --- Answered by: Paula Goodson

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