Catanich Internet Marketing

  What are Spiders, Robots, and Crawlers Spiders, robot and crawler, they are all the same and referred by different names. It is a software program that follows or "Crawls" various links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes. ---  Answered by:  James Catanich

  Explain body content relevance Whenever there is a text that does not have images on the web page is referred to as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine. ---  Answered by:  James Catanich

  What is the main purpose of using keyword in SEO? A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match. ---  Answered by:  James Catanich

  What is Cross-linking? What is the function of Crosslinking? 1.Cross-linking is the process of linking one site to another site. 2.It provides users with reference sites that contain the content related to the search. 3.The 2 websites cross-linking do not be owned by the same person. 4.In other words, cross-linking is a barter wherein I link to you, and you link to me. 5.It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to site A. In a 3-way link, site A links to site B, site B links to site C and site C links to site A. ---  Answered by:  James Catanich

  What is a Googlebot? To index and update a webpage Google uses the Googlebot (Web Spider) or a software program. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage. ---  Answered by:  James Catanich

  What are outbound Links? The outbound links are Links, from your website to another webpage or website. ---  Answered by:  James Catanich

  What is a backlink? The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link. ---  Answered by:  James Catanich

  What are the SEO tools do you use? The SEO tools that I use are Google analytic, Keyword Planner, Alexa, Moz, open site explorer, Google Search Console, Uberselect. ---  Answered by:  James Catanich

  What is a backlink? Any incoming links to a website or web page are known as backlinks. High-quality backlinks help the web pages to rank up and have better visibility on the search engines. ---  Answered by:  James Catanich

  What On-Page SEO? On- page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.  On- page refers to both the content and HTML source code of a page that can be optimized, as opposed to off- page SEO which refers to links and other external signals. The 2020 On-Page SEO Header essentials  Title Tag Meta Description Headlines Header Tags Image Optimization For a more detailed list of the current year's SEO Elements you will need to consider can be found at Google's 200 Ranking Factors - A must read each year if you want to keep up with the new SEO trends. --- Answered by: JamesCatanich

  How do I start my SEO strategy? What have you done thus far? If the answer is nothing, you're going to want to use one of the SEO Audit tools to run a basic site audit. This will allow you to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds.  Google's Search Console also has a great "Crawl Errors" tool, in addition to other tools that help you diagnose your site's speed and usability. Once your current pages are in order, get cracking on keyword research, and start putting out some content! However, if you have for years conducted SEO on your site and it's not cutting it, then you really should get a professional Site Audit done on your site.  This usually will consist of a 60 page report, take ~ one month to complete, and cost ~$3,500US.  The difference between using an off-the-shelf Audit tool and a formal Site Audit is the detail in what is wrong: like site navigation issues

  What does SEO stand for? SEO stands for Search Engine Optimization .  You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page. For more information, check out our  search optimization  page. --- Answered by: James Catanich

What does Local Search Relevance mean? Relevance refers to how well a local listing matches what someone is searching for.  Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches. Making sure you select the right category is the #1 reason a GMB listing shows up incorrectly. For more information, check out our  search optimization  page. --- Answered by: James Catanich

How does Google determines local rankings? Local results are based primarily on: Relevance Distance Prominence These factors are combined to help find the best match for your local search.  For more information, check out our search optimization  page. --- Answered by: James Catanich

  What does Local Search Prominence mean? According to Google, prominence is based on information that Google has about a business from across the web (like websites, links, articles, and directories).  Google review count and score are also factored into local search ranking.  The more reviews and positive ratings you have, the higher probably it will improve a business's local ranking.  Your position in web results is also a factor, so SEO best practices also apply to local search optimization. For more information, check out our  search optimization  page. --- Answered by: James Catanich

  What does Local Search Distance mean? It means how far is each potential search result from the location term used in a search?  If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location. Think of it as where you are standing.  When you do a mobile search for ~ Starbucks, you will get the nearest three Starbucks based on the "crow-flies" distance. Or, do a search for "dentist near me".  You will again get the nearest three dentists.  However, drive east 4 miles, and do the same search again.  You will see that you get a different set of three dentists. For more information, check out our  search optimization  page. --- Answered by: James Catanich

  Is there a difference between B2C and B2B content marketing? Yes and no. The purpose of each is the same, but since the audience is different, your content will also vary.  B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will of course be more business-oriented.  B2C content, on the other hand, is usually more conversational, and the topics have a little more free range. For more information, check out our content marketing page. --- Answered by: Paul Clemer

How can content marketing make me into an industry thought leader? There’s a lot of talk about the importance of becoming a thought leader – and with good reason.  Getting you known as an expert in your field is exactly what content marketing is meant to do.  It’s what creates the sense of trust in consumers, which allows them to feel comfortable making a purchase from you.  By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How do I make my content engaging? The answer to this question depends a lot on your particular audience.  What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging.  Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond.  The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore. For more information, check out our content marketing page. --- Answered by: Carl Jenkins

How important are keywords in content marketing? Despite the constant changes to Google’s algorithm, keywords are still important in content creation.  While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases you want to be found for. Just remember that your priority is always to write for humans, not search engines. For more information, check out our content marketing page. --- Answered by: Beth Simonds