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Is there a difference between B2C and B2B content marketing?

 

Is there a difference between B2C and B2B content marketing?

Is there a difference between B2C and B2B content marketing?

Yes and no.

The purpose of each is the same, but since the audience is different, your content will also vary. 

B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will of course be more business-oriented. 

B2C content, on the other hand, is usually more conversational, and the topics have a little more free range.

For more information, check out our content marketing page.

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Answered by: Paul Clemer


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  1. BrandsMarch 24, 2022 at 1:12 AM

    Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work… company branding Excellent read, I just passed this into a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that.

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