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Is there a difference between B2C and B2B content marketing?

 

Is there a difference between B2C and B2B content marketing?

Is there a difference between B2C and B2B content marketing?

Yes and no.

The purpose of each is the same, but since the audience is different, your content will also vary. 

B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will of course be more business-oriented. 

B2C content, on the other hand, is usually more conversational, and the topics have a little more free range.

For more information, check out our content marketing page.

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Answered by: Paul Clemer


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