How do I make my content engaging?
The answer to this question depends a lot on your particular audience.
What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging.
Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond.
The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore.
For more information, check out our content marketing page.
Answered by: Carl Jenkins