Skip to main content

What does Local Search Distance mean?

 

What does Local Search Distance mean?
What does Local Search Distance mean?

It means how far is each potential search result from the location term used in a search? 

If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location.

Think of it as where you are standing.  When you do a mobile search for ~ Starbucks, you will get the nearest three Starbucks based on the "crow-flies" distance.

Or, do a search for "dentist near me".  You will again get the nearest three dentists.  However, drive east 4 miles, and do the same search again.  You will see that you get a different set of three dentists.

For more information, check out our search optimization page.

---

Answered by: James Catanich



Comments

Popular posts from this blog

What is content marketing exactly?

  What is content marketing exactly?   Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first.  The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. For more information, check out our content marketing page. --- Answered by: Beth Simonds

What Analytics Conversion Attribution models are used?

  What Analytics Conversion Attribution models are used? In the Multi-channel funnel (MCF) report their are separate metrics for attribution models First Interaction and Last Interaction, these include data for the direct channel. All other reports represent goal and transaction conversions according to the standard Last Non-Direct Click attribution model, ignoring data for the direct channel. For more information, check out  web analytic  page. --- Answered by: Paula Goodson