Catanich Internet Marketing

Why should I set up Analytics goals? Though it may be immensely rewarding to see an influx of traffic to your website, what matters most is whether or not you can convert that traffic.  For any digital marketer, improving conversion rates will be a key objective. That’s why it’s an important metric to track in Google Analytics – so you can identify the strengths and weaknesses in your strategy and optimize your approach in order to increase your overall conversion rate! In Google Analytics, conversions are known as “goals”. They are the specific, measurable actions that users take on your website. If you want to be able to leverage Google Analytics’ conversion reports,  For more information, check out  web analytic  page. --- Answered by: Bonnie D'Armond

What kind of Analytics data can I access? You may already know how to access data from Google Analytics and navigate its interface, but that doesn’t necessarily mean you’re using it to its full potential!  The true value of Google Analytics is its ability to provide you with a granular insight into every aspect of your site’s performance – if you know to leverage the information properly!  Google Analytics reports are broken down into four key categories: Audience reports The Audience section provides a series of detailed reports on your site visitors, from their interests, to where they come from and what language they speak. Acquisition reports Acquisition reports let you know how users are finding your website and give you a much more detailed understanding of your traffic. Behavior reports These reports will tell you everything you need to know about your site’s content, and what users actually do while visiting. Conversion reports This section provides you with i

  Can we capture name, phone, or email somewhere in Google Analytics? No.  Unfortunately, name, email, phone, etc. are all considered PII – Personally Identifiable Information.  For privacy reasons, Google Analytics cannot collect them anywhere – custom dimensions/metrics, event labels, etc.  However, you can use the “User ID” dimension from GA to connect a user from Google Analytics to your internal CRM, thus effectively identifying them. For more information, check out  web analytic  page. --- Answered by: Paul Clemmer

  Does Google Analytics let you export the data? Yes. You have full access to most of Analytics' data.   Most important, Google Analytics lets you export any of your reports in the following formats: PDF (portable document format) CSV (comma separated values) TSV (tab separated values For more information, check out  web analytic  page. --- Answered by: Julie Perkins  

  How does Google Analytics classify new users versus returning users? Essentially, a New User is a user that arrives on your site and does not already have the Google Analytics cookie present on their browser. They may have never been to the site before, have been there before but deleted the cookie, or visited the site before but on a different device or browser. Any of these situations would be considered a new user.  A Returning User would be a user that has the Google Analytics cookie present on their browser and Google Analytics identifies that they’ve been to the site before by the users Client ID, a dimension stored in the cookie For more information, check out  web analytic  page. --- Answered by: Paul Clemmer

  What does an Analytics Conversion mean? Conversions relate to goals that the site owner specifies. These can be simple goals, such as visiting a page or playing a video, or they can be much more complex goals, such as sharing a page to a social media outlet. For more information, check out  web analytic  page. --- Answered by: Julie Perkins

  What does Analytics Content mean? Content focuses on the site itself. It includes diagrams showing how visitors move through a site, as well as information about the site’s speed, what pages are viewed, and how long visitors spend on those pages. For more information, check out  web analytic  page. --- Answered by: Julie Perkins