Why should I set up Analytics goals?
Though it may be immensely rewarding to see an influx of traffic to your website, what matters most is whether or not you can convert that traffic.
For any digital marketer, improving conversion rates will be a key objective. That’s why it’s an important metric to track in Google Analytics – so you can identify the strengths and weaknesses in your strategy and optimize your approach in order to increase your overall conversion rate!In Google Analytics, conversions are known as “goals”. They are the specific, measurable actions that users take on your website. If you want to be able to leverage Google Analytics’ conversion reports,
For more information, check out web analytic page.
Answered by: Bonnie D'Armond