Can we capture name, phone, or email somewhere in Google Analytics?

Can we capture name, phone, or email somewhere in Google Analytics?

No. Unfortunately, name, email, phone, etc. are all considered PII – Personally Identifiable Information.

For privacy reasons, Google Analytics cannot collect them anywhere – custom dimensions/metrics, event labels, etc.

However, you can use the “User ID” dimension from GA to connect a user from Google Analytics to your internal CRM, thus effectively identifying them.

For more information, check out web analytic page.

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Answered by: Paul Clemmer

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