Can we capture name, phone, or email somewhere in Google Analytics?
No. Unfortunately, name, email, phone, etc. are all considered PII – Personally Identifiable Information.
For privacy reasons, Google Analytics cannot collect them anywhere – custom dimensions/metrics, event labels, etc.
However, you can use the “User ID” dimension from GA to connect a user from Google Analytics to your internal CRM, thus effectively identifying them.
For more information, check out web analytic page.
Answered by: Paul Clemmer