Catanich Internet Marketing

What does Local Search Relevance mean? Relevance refers to how well a local listing matches what someone is searching for.  Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches. Making sure you select the right category is the #1 reason a GMB listing shows up incorrectly. For more information, check out our  search optimization  page. --- Answered by: James Catanich

How does Google determines local rankings? Local results are based primarily on: Relevance Distance Prominence These factors are combined to help find the best match for your local search.  For more information, check out our search optimization  page. --- Answered by: James Catanich

  What does Local Search Prominence mean? According to Google, prominence is based on information that Google has about a business from across the web (like websites, links, articles, and directories).  Google review count and score are also factored into local search ranking.  The more reviews and positive ratings you have, the higher probably it will improve a business's local ranking.  Your position in web results is also a factor, so SEO best practices also apply to local search optimization. For more information, check out our  search optimization  page. --- Answered by: James Catanich

  What does Local Search Distance mean? It means how far is each potential search result from the location term used in a search?  If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location. Think of it as where you are standing.  When you do a mobile search for ~ Starbucks, you will get the nearest three Starbucks based on the "crow-flies" distance. Or, do a search for "dentist near me".  You will again get the nearest three dentists.  However, drive east 4 miles, and do the same search again.  You will see that you get a different set of three dentists. For more information, check out our  search optimization  page. --- Answered by: James Catanich

  Is there a difference between B2C and B2B content marketing? Yes and no. The purpose of each is the same, but since the audience is different, your content will also vary.  B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will of course be more business-oriented.  B2C content, on the other hand, is usually more conversational, and the topics have a little more free range. For more information, check out our content marketing page. --- Answered by: Paul Clemer

How can content marketing make me into an industry thought leader? There’s a lot of talk about the importance of becoming a thought leader – and with good reason.  Getting you known as an expert in your field is exactly what content marketing is meant to do.  It’s what creates the sense of trust in consumers, which allows them to feel comfortable making a purchase from you.  By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How do I make my content engaging? The answer to this question depends a lot on your particular audience.  What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging.  Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond.  The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore. For more information, check out our content marketing page. --- Answered by: Carl Jenkins