Catanich Internet Marketing

  Is Content Marketing the Same as Social Media Marketing? These two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies.  This synthesis helps brands ensure that they’re optimizing their marketing efforts. While content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram.  Many social media marketers build their editorial calendars around sharing links to content that their brands have created, as this practice can drive views and value. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What’s the Most Common Content Marketing Mistake? For most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing.  Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there. To develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience.  Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate. For more information, check out our content marketing page. --- Answered by: Carl Jones

  Can Content Marketing Generate Leads for My Business? With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business.  While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt in to a mailing list before gaining access to the high-level content. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What Types of Businesses Can Content Marketing Help? Small and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience. Both business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective. For more information, check out our content marketing page. --- Answered by: Sharon Jenkins

Why won’t people come to our content? The short answer is that people in charge lacked a basic understanding of SEO.  A slightly longer answer is they didn’t do link building and outreach, or perhaps they didn’t produce content that was “link worthy” in the first place. Imagine a restaurant would open in the middle of the desert. Would you go? Even if you knew it existed, you would probably not go – unless that restaurant had unique food (value) to offer you.  If you want people to come to your content, you need to: Create unique content that they can’t get anywhere else. If you’re just getting started, make sure you start with a WOW factor – for example, invite an influencer to write a guest post or interview a key figure in your industry. That will help you get initial traction. Invite them to come – Make sure you target the right audience that needs/wants your content and let them know the content is there, be it through social media, newsletters, SEM, or any other relevant ch

    How do we manage all the different audiences? For example, instead of producing three original versions of an email, include the same offers and calls to action in all, but change the openings to address each audience’s unique pain points. For more information, check out our content marketing page. --- Answered by: Paul Clemmer

  What's the difference between internal and inbound links? Internal links are links on a page in your web site that link to another page in your site.  Inbound links are other websites that link to your website or content.  Both are valuable elements for SEO. For more information, check out our search optimization  page. --- Answered by: Beth Simonds