Can Content Marketing Generate Leads for My Business?
With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business.
While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt in to a mailing list before gaining access to the high-level content.
For more information, check out our content marketing page.
Answered by: Beth Simonds