What’s the Most Common Content Marketing Mistake?
For most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing.
Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.
To develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience.
Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.
For more information, check out our content marketing page.
Answered by: Carl Jones