Catanich Internet Marketing

  How should I get started with content marketing?   Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first.  Without a clear plan in place, all the time you put into developing content is wasted. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What qualifies as content?   When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest and most effective means of content marketing available.  But they aren’t the only forms of content that can be employed in a content marketing strategy.  Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What is content marketing exactly?   Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first.  The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. For more information, check out our content marketing page. --- Answered by: Beth Simonds

Should I use AMP technology? I have a B2B business would it be wise to roll AMP on my solution pages?  Should I just implement AMP on my content heavy pages like the resource pages?   You need to first understand how your customers visit your site.  AMP is almost a certainty, UNLESS you have a very low percentage of mobile visitors. It’s unusual, but some verticals work out that way. RFP-heavy businesses or government contract businesses work out this way. Google Analytics is a great tool to learn this. Once you know these numbers (if you don’t know your numbers, you don’t know your business), you can put the work into AMP. For more information, check out our content marketing page. --- Answered by: Paul Clemmer

  Is Content Marketing the Same as Social Media Marketing? These two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies.  This synthesis helps brands ensure that they’re optimizing their marketing efforts. While content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram.  Many social media marketers build their editorial calendars around sharing links to content that their brands have created, as this practice can drive views and value. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What’s the Most Common Content Marketing Mistake? For most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing.  Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there. To develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience.  Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate. For more information, check out our content marketing page. --- Answered by: Carl Jones

  Can Content Marketing Generate Leads for My Business? With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business.  While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt in to a mailing list before gaining access to the high-level content. For more information, check out our content marketing page. --- Answered by: Beth Simonds