How should I get started with content marketing?

How should I get started with content marketing?

Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first.

Without a clear plan in place, all the time you put into developing content is wasted.

For more information, check out our content marketing page.

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Answered by: Beth Simonds

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What is content marketing exactly?

What is content marketing exactly? Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. For more information, check out our content marketing page. --- Answered by: Beth Simonds

What Analytics Conversion Attribution models are used?

What Analytics Conversion Attribution models are used? In the Multi-channel funnel (MCF) report their are separate metrics for attribution models First Interaction and Last Interaction, these include data for the direct channel. All other reports represent goal and transaction conversions according to the standard Last Non-Direct Click attribution model, ignoring data for the direct channel. For more information, check out web analytic page. --- Answered by: Paula Goodson

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