Should I use AMP technology?
I have a B2B business would it be wise to roll AMP on my solution pages?
Should I just implement AMP on my content heavy pages like the resource pages?
You need to first understand how your customers visit your site. AMP is almost a certainty, UNLESS you have a very low percentage of mobile visitors. It’s unusual, but some verticals work out that way. RFP-heavy businesses or government contract businesses work out this way.
Google Analytics is a great tool to learn this.
Once you know these numbers (if you don’t know your numbers, you don’t know your business), you can put the work into AMP.
For more information, check out our content marketing page.
Answered by: Paul Clemmer