Catanich Internet Marketing

  Can Content Marketing Generate Leads for My Business? With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business.  While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt in to a mailing list before gaining access to the high-level content. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What Types of Businesses Can Content Marketing Help? Small and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience. Both business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective. For more information, check out our content marketing page. --- Answered by: Sharon Jenkins

Why won’t people come to our content? The short answer is that people in charge lacked a basic understanding of SEO.  A slightly longer answer is they didn’t do link building and outreach, or perhaps they didn’t produce content that was “link worthy” in the first place. Imagine a restaurant would open in the middle of the desert. Would you go? Even if you knew it existed, you would probably not go – unless that restaurant had unique food (value) to offer you.  If you want people to come to your content, you need to: Create unique content that they can’t get anywhere else. If you’re just getting started, make sure you start with a WOW factor – for example, invite an influencer to write a guest post or interview a key figure in your industry. That will help you get initial traction. Invite them to come – Make sure you target the right audience that needs/wants your content and let them know the content is there, be it through social media, newsletters, SEM, or any other relevant ch

    How do we manage all the different audiences? For example, instead of producing three original versions of an email, include the same offers and calls to action in all, but change the openings to address each audience’s unique pain points. For more information, check out our content marketing page. --- Answered by: Paul Clemmer

  What's the difference between internal and inbound links? Internal links are links on a page in your web site that link to another page in your site.  Inbound links are other websites that link to your website or content.  Both are valuable elements for SEO. For more information, check out our search optimization  page. --- Answered by: Beth Simonds

  How many buyer personas do we need? Depending on your business, you could have as few as one or two personas, or as many as 10 or 20.  But if you’re new to personas, start small! You can always develop more personas later if needed. For more information, check out our content marketing page. --- Answered by: Beth Simonds

    How can we make something go viral? There’s no guaranteed formula.  But no matter the industry, you can increase your chances if your content  Presents a unique story, idea, or dataset  In a way that directly addresses a pain point or creates an emotional response in your core audience and  In an engaging format.  And that’s not enough. You have to promote the heck out of it. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  What are we doing about voice search? Keyword research is more important now than ever. Specifically, in regard to capturing Google Home answers.  Google provides most of its voice answers from the featured snippet (i.e., answer box) at the top of search results. For more information, check out our content marketing page. --- Answered by: Paul Clemmer

  What’s our goal?  Why are we doing this? The goals of content marketing are simple: you build your brand awareness by personalizing your brand; you establish yourself as a thought leader in your industry; and you increase traffic to your website with each post by using SEO friendly keywords. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How much is it going to cost? Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company.  The reality is that marketers often expect to pay way more than creators charge for various content assets. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  Should I hire someone to do my SEO? Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn't actually know the modern rules of SEO.   Each of our SEO team members are considered experts with years of HTML, CSS and PHP coding experience to back up their SEO skill set. Without this experience, it is very difficult to get quality results you should expect from a vendor's SEO services. For more information, check out our search optimization  page. --- Answered by: Beth Simonds

  Do you follow the Google Webmaster Guidelines? Yes. All of our clients websites meet or exceed Google Webmaster Guidelines.  Our SEO Services are always White Hat SEO!  And after 20+ years, none of our clients have ever been penalized by Google. For more information, check out our  search optimization  page. --- Answered by: Beth Simonds

  How can I use content marketing to increase brand presence in the most efficient way? First, make sure you’re inserting your brand into a conversation that’s relevant to both your offering and your audience. Missing that foundational mark is the content equivalent of getting on the wrong flight. Secondly, once you’ve identified your broad opportunity, do your homework – find the optimal intersection between conversation volume and conversation saturation. The goal is to tackle the topic(s) that are unexplored enough for you to own that still attract enough eyeballs to drive your bottom line. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  How can content marketing help address our target audiences throughout the customer purchase journey? That question gets at the heart of how content should be used.  Content should address the motivations and needs of the customer at various points of their process, so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. For more information, check out our content marketing page. --- Answered by: Beth Simonds

  Why would I want to educate my customers and help my competition? Loyalty, building a long-term relationship, and customer retention are three key components …  Consumers today are over saturated with many businesses providing the same product or service.  By educating customers, they will make informed decisions and look to you as the subject matter expert. For more information, check out our content marketing page. --- Answered by: Beth Simonds

    Does content marketing work? What does it mean that your content marketing is “working?”  In general, this means it’s supporting your marketing and business goals.  Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. For more information, check out our content marketing page. --- Answered by: Beth Simonds

What is content marketing? When you create content with the intention of attracting and engaging prospective customers, you're engaged in content marketing!  The content you create can be articles, blog posts, case studies, custom magazines, mail newsletters, micro-sites, webinars, videos, and much, much more.  For more information, check out our content marketing page. --- Answered by: Beth Simonds