What is a conversion?
Web marketing people love to create new terms for things you thought you already understood!
In the world of Internet marketing, the word "conversion" represents any action on your website that is more valuable than someone that visits your site and leaves without doing anything.
What constitutes a conversion depends entirely on the industry and on the individual company. For most companies, it's a web form submission (aka. a lead). Other terms that are interchangeable with "conversion" include: goal, upper funnel action, lower funnel action, lead, action, and event (I'm sure there are dozens of others, but you get the point).
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Answered by: Julie Perkins