What are the benefits of Google Analytics?
Google Analytics should be the center of your online marketing activities providing insights into which channels are working, which one’s aren’t, measuring the key performance indicators of your online presence, and allowing you to know all the valuable actions and revenue being generated online.
Google Analytics can also help you improve your website and revenue by seeing where users are spending most of their time, the most popular areas of your website to exploit, and the drop off in your online funnels and sales processes.
For more information, check out web analytic page.
Answered by: Julie Perkins