How do you calculate Customer Lifetime Value (CLV)?

How to Calculate Customer Lifetime Value (CLV)

How do you calculate Customer Lifetime Value (CLV)?

Depending on your industry, there are a number of ways to calculate Customer Lifetime Value (CLV).

If you sell a monthly service, you could take your (average revenue per monthly per customer) X (gross margin) X (the average number of months a client stays with you).

If you run a home service business (HVAC, plumbing, etc.), you might take your (average revenue per job) X (gross margin) and also take into account the number of times a customer uses you over a period of, say, 10 years and how likely they are to refer you to other people. </p>

For more information, check out web analytic page.

---

Answered by: Connie Lad, Walker International

Comments

Resetting The Blog

We have just reset the Catanich Internet Marketing blog to focus more on the needs of client SEO questions. Catanich Internet Marketing - A Dallas SEO Company

What are the social media platform used for SEO ?

What are the social media platform used for SEO ? Facebook, Instagram, Twitter, LinkedIn are some important platform which is used for online promotion. --- Answered by: James Catanich

Is there a difference between B2C and B2B content marketing?

Is there a difference between B2C and B2B content marketing? Yes and no. The purpose of each is the same, but since the audience is different, your content will also vary. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will of course be more business-oriented. B2C content, on the other hand, is usually more conversational, and the topics have a little more free range. For more information, check out our content marketing page. --- Answered by: Paul Clemer

Catanich Internet Marketing

Search This Blog