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What does "website conversion rate" mean?

 

What is website conversion rate?

What does "website conversion rate" mean?

Website conversion rate is a critically important metric used to measure and improve website performance. 

It is typically calculated by dividing the number of defined conversions by the number of visits to your website (expressed as a percentage). 

In some industries, and depending on what you're actually trying to measure/improve, it might be calculated using a segment of visits (vs. all visits). 

For example, a local plumber serving Colorado might have a 4% conversion rate when using all visits, but a 14% conversion rate when visits are segmented to only calculate the number using visits in Colorado--after all, can the local plumber really expect a visitor from New York to convert?

For more information, check out web analytic page.

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Answered by: Pam Jenkins


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