Skip to main content

What is an Analytics Segment?

 

What is a Analytics Segment?

What is an Analytics Segment?

Segments in Google Analytics group site visitors who share common characteristics. They isolate specific types of traffic within your reporting which allows you to interpret your data in a much more efficient manner. 

You can easily identify trends that will directly impact your business – for example, if users from a particular location aren’t converting as well as they used to you could try to re-engage them with targeted campaigns, special offers and discounts based on the product pages they have visited.

The key benefit of segments is that they provide a temporary filter that can be added and removed and never affect the underlying data. You can add up to four segments at a time and compare the data in your reports.

For more information, check out web analytic page.

---

Answered by: Chad Jenkins


Labels:

Comments

Post a Comment

Popular posts from this blog

Will Google Analytics save me money?

Will Google Analytics save me money? Used correctly, interpreting the data within analytics can save you money by making you realize which marketing channels are working, and which ones need improvement, or can be dropped. Maybe you’re paying several hundred or thousand dollars a year on a listing on a third party website? Using Analytics will help you know how much traffic you are getting from that link, and how much inquiries or revenue it’s driving.   If it’s not driving revenue, you may be able to avoid renewing the listing, or haggle hard on the renewal price. For more information, check out  web analytic  page. --- Answered by: Julie Perkins
Post a Comment
Read more

What is content marketing exactly?

  What is content marketing exactly?   Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first.  The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. For more information, check out our content marketing page. --- Answered by: Beth Simonds
Post a Comment
Read more