What is Google Analytics?
Google Analytics is the most popular online tracking and
analysis software used today. At a very
basic level it provides a lot of information about your website visitors and
users, their origin and their behavior so you can monitor, measure and improve
your online presence.
At an advanced level it provides far more sophisticated and
usable information to grow your business, but unfortunately most Google
Analytics implementations go no further than putting the basic code on your
website. You will not get the most out
of it unless the configuration is modified slightly to clean up data, and report
on important metrics for your business.
For more information, check out web analytic page.
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Answered by: Julie Perkins
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