Skip to main content

What is Google Analytics?

 

Digital Marketing is driven by data and analytics



What is Google Analytics?

Google Analytics is the most popular online tracking and analysis software used today.  At a very basic level it provides a lot of information about your website visitors and users, their origin and their behavior so you can monitor, measure and improve your online presence.

At an advanced level it provides far more sophisticated and usable information to grow your business, but unfortunately most Google Analytics implementations go no further than putting the basic code on your website.  You will not get the most out of it unless the configuration is modified slightly to clean up data, and report on important metrics for your business.

For more information, check out web analytic page.

---

Answered by: Julie Perkins

Comments

Popular posts from this blog

What is content marketing exactly?

  What is content marketing exactly?   Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first.  The goal of a properly planned content marketing campaign or strategy is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. For more information, check out our content marketing page. --- Answered by: Beth Simonds

What is an Analytics Segment?

  What is an Analytics Segment? Segments in Google Analytics group site visitors who share common characteristics. They isolate specific types of traffic within your reporting which allows you to interpret your data in a much more efficient manner.  You can easily identify trends that will directly impact your business – for example, if users from a particular location aren’t converting as well as they used to you could try to re-engage them with targeted campaigns, special offers and discounts based on the product pages they have visited. The key benefit of segments is that they provide a temporary filter that can be added and removed and never affect the underlying data. You can add up to four segments at a time and compare the data in your reports. For more information, check out  web analytic  page. --- Answered by: Chad Jenkins