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How do you calculate digital marketing ROI?

 

How do you calculate digital marketing ROI?

How do you calculate digital marketing ROI?

ROI stands for return on investment. If you Google "marketing ROI," you'll get a million different definitions. Which you use depends on your needs and business situation.

The simplistic version is to take the gross profit generated from a particular marketing investment, subtract the cost of the marketing campaign from it and then divide this number by the cost of the marketing. ROI is typically expressed as a percentage, so multiple your answer by 100. 

For more information, check out web analytic page.

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Answered by: Julie Perkins


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