What does ROAS stand for?
ROAS stands for "return on ad spend".
To calculate ROAS, you take the revenue generated from the advertising campaign and divide it by the cost of the advertising campaign.
If you spend $10,000 on an ad and it generates $100,000 in business, your ROAS would be $10. ROAS can be a useful metric when you want to compare the performance of two different advertising channels.
For more information, check out web analytic page.
Answered by: Shannon Billings