What Analytics Conversion Attribution models are used?

What Analytics Conversion Attribution models are used?

In the Multi-channel funnel (MCF) report their are separate metrics for attribution models First Interaction and Last Interaction, these include data for the direct channel.

All other reports represent goal and transaction conversions according to the standard Last Non-Direct Click attribution model, ignoring data for the direct channel.

For more information, check out web analytic page.

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Answered by: Paula Goodson

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