What Analytics Conversion Attribution models are used?
In the Multi-channel funnel (MCF) report their are separate
metrics for attribution models First Interaction and Last Interaction, these
include data for the direct channel.
All other reports represent goal and transaction conversions
according to the standard Last Non-Direct Click attribution model, ignoring
data for the direct channel.
For
more information, check out web analytic page.
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Answered
by: Paula Goodson
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